PRIVACY
POLICY

Compliance Standard // IT Act 2000 & Global Data Protection

01. INFORMATION WE COLLECT

When you browse or make a purchase at The Diecast Store, we collect personal information necessary to fulfill your orders and provide a seamless collector experience.

Personal Details

Full name, email address, phone number, shipping & billing address, date of birth (optional for collector rewards), and account details.

Payment & Transaction Data

All payments are processed securely through PCI-DSS compliant gateways like Razorpay. We do not store your credit/debit card numbers or UPI credentials.

Logistics & Tracking

Shipping destination, contact number, and package dimensions are shared with our logistics aggregator Shiprocket and courier networks for real-time delivery and tracking.

02. HOW WE USE YOUR DATA

Your information is strictly utilized to deliver precision scale models and manage store operations:

  • 01. Processing, dispatching, and tracking your order delivery via logistics partners like Shiprocket.
  • 02. Verifying payments, detecting fraudulent activities, and issuing tax invoices.
  • 03. Sending operational notifications, tracking links (SMS/Email/WhatsApp), and resolving support requests.
  • 04. Improving site speed, diagnosing checkout errors, and tailoring inventory to customer demand.

03. COOKIES, MICROSOFT CLARITY & USER TELEMETRY

We use cookies and modern analytical software to understand user interaction and optimize store navigation:

Essential Cookies

Required for core store functionality, including user authentication (Clerk), keeping items in your shopping cart, and securing checkout sessions. These cannot be disabled.

Analytics, Microsoft Clarity & Google Tools

We partner with Microsoft Clarity and Google Analytics to capture how you use and interact with our website through behavioral metrics, heatmaps, and anonymized session replays to improve store navigation and prevent checkout drop-offs.

Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products and online activity. Additionally, we use this information for site optimization and security.

Managing Your Cookie Preferences

You can customize or revoke your analytics consent at any time.

04. SECURITY & YOUR PRIVACY RIGHTS

We never sell, rent, or trade your personal data to third parties.

Trusted third-party services (Razorpay for encrypted payments, Shiprocket for automated logistics and parcel tracking, and Clerk & Google for secure authentication) strictly receive only the operational data necessary to fulfill your orders and safeguard your account.

Under applicable Indian privacy law and IT rules, you have the right to request access to the personal data we hold about you, request corrections to inaccurate information, or request full account deletion by writing to our privacy desk.

Statutory Grievance Redressal Mechanism

In accordance with the Consumer Protection (E-Commerce) Rules, 2020 and the Information Technology Act, 2000, consumer grievances and data privacy queries are handled by our designated Grievance Officer.

Grievance OfficerSrijeeta Modak
DesignationHead of Operations & Grievance Officer
Operating Entitysuchsreejan LLP (Operating as The Diecast Store)
Working HoursMon – Sat, 10:00 AM – 6:00 PM IST

• Acknowledgment SLA: Every grievance ticket is acknowledged within 48 hours.

• Resolution Timeline: Genuine claims are investigated and redressed within 30 days (typically 5 to 7 business days).